I’ve had the incredible opportunity to collaborate with some of the world’s most iconic brands like Unilever, Johnson’s Baby, AB InBev, Pepsi, Gatorade, Claro, Movistar, Avianca, and McDonald’s, among many others. For me, creativity has never been just about producing campaigns; it has always been about finding bold, inventive business solutions that can redefine a brand, a product, or even an entire market. While campaigns are essential, it’s the ability to launch a new product, invent a fresh service, or unlock a disruptive idea that truly transforms how a brand is perceived.

My career began in Brazil, where I worked at some of the country’s most respected agencies like DPZ, Contemporânea RJ, Y&R, JWT, MullenLowe Brasil, DM9DDB, and Momentum, crafting award-winning work for global brands. One of the milestones in this early stage was contributing to DM9DDB’s recognition as Agency of the Year at the 2009 Cannes Lions Festival, proof of the power of collaborative creativity.

In 2018, I embraced a new challenge abroad as Chief Creative Officer (CCO) at DDB Colombia Group, where I led a team of more than 100 creatives and developed projects for major regional and global brands. Later, in Ecuador, I took on the leadership of Delta MullenLowe, where under my direction the agency was named Agency of the Year multiple times at the Lux Awards and FIAP, while also earning international recognition at Clio, El Ojo, Effie (Ecuador, Brazil, Colombia), Cannes Lions, London Festival, and the New York Festival.

Alongside leading creative teams of 90–130+ professionals across markets, I’ve always believed in mentoring the next generation—helping hundreds of passionate creatives build careers and think beyond the expected. That philosophy has guided me through my leadership roles, my presidency of the LATAM Creative Council at MullenLowe Group, and my service as a jury member for some of the world’s most prestigious advertising festivals, including Cannes Lions, El Ojo de Iberoamérica, New York Festival, London Festival, Golden Drum, and as President of the Film Jury at FIAP.

I am deeply honored to have been named Best Creative Director in Brazil, Colombia, and Ecuador. But more than titles, what drives me is a belief that creativity doesn’t just tell stories, it builds businesses, shapes culture, and changes the game. Above all, my journey is a story of boldness, leadership, and a passion for ideas that not only sell but also move people, resonate deeply, and leave a lasting impact.